Case Study: Project Management
Revive a teen girl magazine that hadn’t been published in 8 years.
We worked interactively with the publisher to create new issues that brought an established brand to a new generation of teen girls.
Peachtree has deep expertise in magazine design and development including a decade of work developing special edition magazines for Time, Inc. In this project, we were able to address the publisher’s capacity issue by providing a completely outsourced solution for the initial relaunch issues while the publisher made plans to increase staff and to take on production.
We collaborated with the publisher to map out editorial content for the initial relaunch issues and then brought the magazines into reality. Our work included conducting interviews, writing feature stories, designing page layouts, and production of print-ready files.